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How the EU Reform Could Affect Non-Refundable Rates
The hotel industry is watching the ongoing trilogue negotiations on the European Payment Services Regulation (PSR) with great interest — and growing concern.
Generative AI at Booking.com: What Does It Really Mean for Hotels?
Generative AI is entering the travel industry at rapid speed – and Booking.com is one of the platforms embracing this shift most aggressively.
Clean Data as the Foundation for AI in Revenue Management
In our last article, we asked: “Artificial intelligence is changing the rules of the game in revenue management. But does that automatically mean the end
AI Takes Over – But What Remains for the Revenue Manager?
Artificial intelligence is changing the rules of the game in revenue management. But does this automatically mean the end of the revenue manager?
Seasonal Budget 2026 – How Revenue Managers Can Support Planning Successfully
This allows you to use data-based forecasts and scenario analyses to increase your budget planning for 2026 in a targeted and effective manner.
Rate Shopping in Hotels: What Really Matters for Meaningful Comparisons
With precise rate shopping and the right benchmark, hotels can set their prices in line with the market and remain competitive.
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