Training 4U
Revenue Management Training
Revenue Management
Aligning services for success
Revenue management is key for any business that has fixed capacity, perishable inventory and demand volatility.
Many hotels believe that a revenue manager is only there to manage availability on different channels. However, the practice of revenue management is continuously evolving. It is becoming increasingly complex and analytical. The rapid growth of Big Data, the use of analytical models and new technologies enable more accurate and profitable forecasts. It is therefore all the more important that you understand, master and specifically apply the basics and methods of revenue management.
Essential:
Hotel Revenue Management Training
Learning objectives - Your benefit:
- You will learn the basics and methods of hotel revenue management.
- You will learn to forecast guest arrivals, apply pricing models and revenue management principles.
- After the seminar, you will have detailed recommendations for action for the implementation of revenue management in your company.
Target groups:
Hoteliers, hotel management and staff in reservations, front office, group and event sales, sales and marketing.
Advanced:
Revenue Management Training
Learning objectives - Your benefit:
- You will learn the basics and methods of revenue management to apply to all revenue streams of your business.
- Understand which key factors influence your revenue management strategy and tactics.
- After the seminar you will know the different forecast types and their effects.
Target groups:
Hoteliers, hotel management and executives with knowledge of the basics in revenue management from the areas of reservations, front office, group and event sales, sales and marketing.
Essential: Revenue Management Training
Basics & Methods in Revenue Management
Essential: Revenue Management Training
Revenue Management is key for any business that has fixed capacity, perishable inventory and demand volatility. Increase your revenues by understanding, mastering and applying the basics & methods of revenue management.
The 2-day seminar is specifically designed for hoteliers, hotel management and staff in reservations, front office, group and event sales, sales & marketing.
Your benefits:
- You will learn the basics and methods of hotel revenue management.
- You will learn to forecast guest arrivals, apply pricing models and revenue management principles.
- They create the foundation for systematic data analysis and structure.
- They act strategically and avoid making isolated and divergent decisions.
- They know the booking trends and thus make the correct decisions for a larger booking horizon.
- You counter fluctuations in demand through dynamic price management for your room categories.
- You know the technical possibilities that provide you with business reports with the essential key figures easily and quickly, without time-consuming manual reporting.
Your investment:
– on request –
Contents of the 2-day seminar:
The contents are structured with relevant case studies and interactive exercises. They provide experience that you need for implementation in practice.
The 2-day seminar is specially designed for hoteliers, hotel management and staff in reservations, front office, group and event sales, sales & marketing.
- Overview of the history and complexity of revenue management
- Challenges in the use of revenue management in the company
- Importance and analysis of data quality/structure
- Application of the revenue management cycle
- Basics for determining data on demand trends and creating demand forecasts
- Development of strategies based on demand forecasting
- Methods for price determination (dynamic pricing principle and the use of BAR rates)
- Analysis and integration of competitor data
- Getting to know the essential key figures for performance analyses
- Effects on the work processes in the company
- Techniques for controlling the distribution channels (online and offline)
- Requirements for the role and tasks of the revenue manager
2-day seminar
Services at a glance
- 2 days of active training for the participants
- Lunch
- Tea, coffee and soft drinks
- Up-to-date training materials
- Development of personal learning objectives
- E-mail reminder and updates on individual training contents after the seminar
- Repetition of individual contents via short
- webinar after the seminar (optional)
- Certificate
Advanced: Revenue Management Training
Creating a profitable revenue management culture
Advanced: Revenue Management Training
Efficient Yield & Revenue Management requires an optimal focus on people, processes and technology and a balance in their interaction. Create a winning revenue management culture to increase your revenues.
Hoteliers, hotel management and executives with knowledge of the basics of revenue management from the areas of reservations, front office, group and event sales, sales and marketing.
Your benefits:
- You will learn to apply the basics and methods of hotel revenue management.
- They create the requirements for a holistic revenue management concept.
- You will learn the importance of price elasticity on your pricing decisions.
- They act strategically and use the methods of differentiated price management.
- They know the influences of social media on revenue management.
- You know the essential key figures for performance analyses in total revenue management.
Your investment:
– on request –
Contents of the 2-day seminar:
The contents are structured with teaching lectures and interaction of the participants. They impart methods and knowledge for application in everyday work.
- Overview and summary of the basics of revenue management
- Principles of Total Revenue Management
- Data quality: problems and potential
- Determining unrestricted and restricted demand
- Importance of price sensitivity on BAR price decisions
- Methods of strategic and differentiated price management
- Influence of social media on the price structure
- Key figures for performance analyses in total revenue management
- Transformation of the revenue management culture in the company
- Outlook on future trends in revenue management
- Structure and success factors of revenue management software solutions
2-day seminar
Services at a glance
- 2 days of active training for the participants
- Lunch
- Tea, coffee and soft drinks
- Up-to-date training materials
- Development of personal learning objectives
- E-mail reminder and updates on individual training contents after the seminar
- Repetition of individual contents via short
- webinar after the seminar (optional)
- Certificate
Do you have any questions or would you like to make an appointment?
Use the contact form or simply give me a call.