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Google Hotel Price Alert: How hotel pricing strategies and revenue management are changing
The new Google Hotel Price Alert is changing guests’ perception of prices and presenting hotels with new challenges.
Managing Booking.com’s children’s rates correctly: What the 2026 update means for hotels
How will children’s rates work on Booking.com in future, and what impact will this have on family bookings?
Storytelling in Revenue Management: Why this topic is becoming increasingly relevant today
Revenue management is becoming more complex – and that is precisely why it is crucial to interpret the figures in a way that makes sense.
AI is transforming travel planning – but OTAs remain more powerful than ever
Many hotels hope that AI will reduce their reliance on OTAs. A new analysis suggests that the exact opposite is likely to happen.
How the EU Reform Could Affect Non-Refundable Rates
The hotel industry is watching the ongoing trilogue negotiations on the European Payment Services Regulation (PSR) with great interest — and growing concern.
Generative AI at Booking.com: What Does It Really Mean for Hotels?
Generative AI is entering the travel industry at rapid speed – and Booking.com is one of the platforms embracing this shift most aggressively.
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