Haake Revenue4U – aligning performance for success

Revenue Management Services
in the hotel industry

Selling the right product, at the right time, to the right guest, at the right price, through the right channel is complex. I help hotels make the most of their time-limited capacity and services, as well as their price-readiness, to maximise the company’s overall results.

xperience in the hotel industry
+ 0 years
university lecturer
+ 0 years

New publication


Intense competition, changing and hybrid event formats pose new challenges for hotels, event centres and event venues. Revenue management helps to optimise the revenues for meetings, incentives, conventions and events (MICE) in the event location.

Birgit Haake and Nicola Zech provide a step-by-step introduction to revenue management. They convey the most important basics and show methods, instruments and key figures that can be implemented on this basis.

A book for the conference hotel industry, event centres and event locations.

MICE Buch Birgit Haake
Book: Revenue Management in MICE

Revenue Management Expert

Birgit Haake

“My mission: “Reduce complexity and make Revenue Management a natural discipline in your organization to maximize profit.”

Hotels are my passion – I discovered that early on. That’s why I started my professional career with a hotel management apprenticeship and then my first stations in the international hotel industry and gastronomy.

It quickly became clear that my strengths lie in personnel management, process management and analytical and strategic thinking.

The logical consequences of this were:

  • Study of business administration
  • Training as a systemic trainer and certified online trainer
  • Lecturer for International Hotel Management at the “ASCENSO Academy for business and media” in Palma de Mallorca and at the Iu in Leipzig


Leadership positions in yield and revenue management, project management and quality management – combined with extensive knowledge in the use and integration of electronic reservation systems (GDS, CRS, PMS), digitalisation, setting up pricing strategies, developing business models and designing projects round off my portfolio. Most recently, I was a member of the management of a medical services company and a clinic for special disciplines of the head and focused on the integration of the revenue management discipline into these areas of healthcare.

The next steps:

Here's how you can work with me.

If you are interested in the revenue enhancing possibilities of revenue management in your business, I have the following offers:


Revenue Management Performance Analysis/ daily audit on your premises

Here we make a potential analysis and you receive concrete recommendations for action for the individual situation of your company.


Specialist training and workshops on site

Have you already started implementing revenue management and would you like to train and develop your team? 

I offer special and individual on-site trainings for this purpose. These range from specialised trainings to team building workshops.


Consulting and coaching in the implementation of revenue management

To ensure that the implementation runs as smoothly as possible, I am happy to support you with intensive guidance and advice.

Do you have any questions or would you like to make an appointment?

Use the contact form or simply give me a call.

Interesting things to know

Revenue Management blog articles


Revenue management in the hotel industry: more than just pricing

Revenue management is much more than just setting prices. It is a complex and holistic approach that aims to maximise revenue while optimising value for the guest. But what exactly does this holistic approach mean? And how can hotels implement this approach effectively?