Artificial intelligence in revenue management

Artificial intelligence (AI) is playing an increasingly important role in the hotel industry. It offers many opportunities in the hotel industry to improve the guest experience, optimise processes and reduce costs.

AI in revenue management was one of the TOP topics at ITB 2023

Artificial intelligence was also in the spotlight at ITB 2023 with new and improved applications for the hospitality industry.

AI systems can collect and analyse guest data to create personalised offers and prices as well as recommendations. This way, guests can be served individually and their satisfaction can be increased.

Through the use of chatbots and voice assistants, guest enquiries can be answered automatically, and around the clock, and bookings can be managed. The employees are relieved in this way.

AI helps to automate various processes in the hotel, the control of room temperature and lighting, are already an integral part of the planning of new projects.

AI in revenue management helps to better optimise prices and maximise the hotel’s profits.

AI-based revenue management systems

AI-based revenue management systems are used in all phases of the revenue management cycle.

Data preparation and analysis

AI can collect and analyse large amounts of data such as bookings, cancellations, demand and competitor data. Revenue managers can make informed decisions and adjust pricing strategy accordingly.


AI can create complex forecasting models to predict future demand and availability of rooms. This allows revenue managers to take early action to adjust prices and optimise the hotel’s overall revenue.

Dynamic and automatic price optimisation

AI-based revenue management systems adjust prices automatically and in real time according to demand and willingness to pay. Factors such as seasonality, weekday patterns, events, competitor data are taken into account. In this way, hotels can maximise their revenue.

Overall, AI in revenue management can help increase the efficiency, precision, personalisation, flexibility, automation and competitiveness of hotels.

Birgit Haake - Expertin Revenue Management

Author: Birgit Haake

Birgit Haake has more than 25 years of practical experience in the hospitality industry and healthcare. With her company Haake Revenue4U, she supports individual hotels and hotel chains in Germany and Europe as an expert in revenue management. Her core competencies are booking management, (MICE) revenue management, pricing and online distribution. Birgit Haake holds a degree in business administration and has completed her training as a hotel manager. She is a certified trainer and has been a university lecturer in international hotel management and tourism management for many years.

Share article:

More blog posts


Revenue management in the hotel industry: more than just pricing

Revenue management is much more than just setting prices. It is a complex and holistic approach that aims to maximise revenue while optimising value for the guest. But what exactly does this holistic approach mean? And how can hotels implement this approach effectively?

Reservation Status in Revenue Management

The booking status is relevant for the planning of every company and is an important key figure in forecasting. Find out what impact the consistent mapping of the booking status has and how you can use it to develop the right strategy. How to maximise your revenue …

Get the monthly Revenue Management Toolbox!

Receive the latest revenue management insights and expertise directly to your inbox.

After your free registration, you will immediately receive the latest Revenue Management Glossary by email.

Enjoy reading!