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Storytelling in Revenue Management: Bringing Numbers to Life
Revenue management is often perceived as a data-driven discipline. However, behind the tables, charts, and algorithms are guests whose needs and behaviors are reflected in
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Dynamic Pricing Strategies by Room Type: Increased Flexibility and Revenue Compared to BAR Rates
In the hospitality industry, pricing strategies are crucial for maximizing occupancy and revenue. Traditionally, many hotels use Best Available Rate (BAR) pricing strategies, which set
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GDS – An Often Overlooked Distribution Channel for Hotels
In the dynamic and highly competitive world of hospitality, distribution channels are crucial for business success. While many hoteliers focus on online travel agencies (OTAs)
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Revenue Management in Hospitality: Trends, Opportunities, and the Road Ahead
Revenue management will continue to be a central challenge and opportunity for the hospitality industry in the years to come. In a dynamic market landscape
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OTAs: Friend or Foe of the Hotel Industry?
Online Travel Agencies like Booking.com and Expedia have revolutionized hotel bookings, offering high reach and convenience. However, they also bring challenges such as high commissions and dependency risks.
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The Importance of Market Price Positioning in Revenue Management for Hotels
In the hospitality industry, dynamic market conditions, shifting demand streams, and increasing competition present central challenges. Hotels face the daily task of determining the right
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