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Change management in the digital transformation in the hotel
Digital transformation is more than just new software: The key is to get staff on board and successfully embed changes into the hotel’s day-to-day operations. Find out why effective change management is a crucial factor for success in this process.
GDS in hotel sales: Why the Global Distribution System is more than just a sales channel today
The GDS has long been more than just another sales channel: when used correctly, it gives hotels access to attractive business clients and new revenue opportunities. Find out why the Global Distribution System is now a key component of a successful sales strategy.
Google Hotel Price Alert: How hotel pricing strategies and revenue management are changing
The new Google Hotel Price Alert is changing guests’ perception of prices and presenting hotels with new challenges.
Managing Booking.com’s children’s rates correctly: What the 2026 update means for hotels
How will children’s rates work on Booking.com in future, and what impact will this have on family bookings?
Storytelling in Revenue Management: Why this topic is becoming increasingly relevant today
Revenue management is becoming more complex – and that is precisely why it is crucial to interpret the figures in a way that makes sense.
AI is transforming travel planning – but OTAs remain more powerful than ever
Many hotels hope that AI will reduce their reliance on OTAs. A new analysis suggests that the exact opposite is likely to happen.
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