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Storytelling in Revenue Management: Why this topic is becoming increasingly relevant today
Revenue management is becoming more complex – and that is precisely why it is crucial to interpret the figures in a way that makes sense.
AI is transforming travel planning – but OTAs remain more powerful than ever
Many hotels hope that AI will reduce their reliance on OTAs. A new analysis suggests that the exact opposite is likely to happen.
How the EU Reform Could Affect Non-Refundable Rates
The hotel industry is watching the ongoing trilogue negotiations on the European Payment Services Regulation (PSR) with great interest — and growing concern.
Generative AI at Booking.com: What Does It Really Mean for Hotels?
Generative AI is entering the travel industry at rapid speed – and Booking.com is one of the platforms embracing this shift most aggressively.
Clean Data as the Foundation for AI in Revenue Management
In our last article, we asked: “Artificial intelligence is changing the rules of the game in revenue management. But does that automatically mean the end
AI Takes Over – But What Remains for the Revenue Manager?
Artificial intelligence is changing the rules of the game in revenue management. But does this automatically mean the end of the revenue manager?
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