Haake Revenue4U – aligning performance for success
Selling the right product, at the right time, to the right guest, at the right price, through the right channel is complex. I help hotels make the most of their time-limited capacity and services, as well as their price-readiness, to maximise the company’s overall results.
Intense competition, changing and hybrid event formats pose new challenges for hotels, event centres and event venues. Revenue management helps to optimise the revenues for meetings, incentives, conventions and events (MICE) in the event location.
Birgit Haake provides a step-by-step introduction to revenue management. She conveys the most important basics and show methods, instruments and key figures that can be implemented on this basis.
A book for the conference hotel industry, event centres and event locations.
Efficient Yield & Revenue Management requires an optimal focus on people, processes and technology as well as a balance in their interaction.
Develop a holistic revenue management concept to expand your company’s success by exploiting existing and creating new potential for success.
“My mission: “Reduce complexity and make Revenue Management a natural discipline in your organization to maximize profit.”
Hotels are my passion – I discovered that early on. That’s why I started my professional career with a hotel management apprenticeship and then my first stations in the international hotel industry and gastronomy.
It quickly became clear that my strengths lie in personnel management, process management and analytical and strategic thinking.
The logical consequences of this were:
Leadership positions in yield and revenue management, project management and quality management – combined with extensive knowledge in the use and integration of electronic reservation systems (GDS, CRS, PMS), digitalisation, setting up pricing strategies, developing business models and designing projects round off my portfolio. Most recently, I was a member of the management of a medical services company and a clinic for special disciplines of the head and focused on the integration of the revenue management discipline into these areas of healthcare.
If you are interested in the revenue enhancing possibilities of revenue management in your business, I have the following offers:
Here we make a potential analysis and you receive concrete recommendations for action for the individual situation of your company.
Have you already started implementing revenue management and would you like to train and develop your team?
I offer special and individual on-site trainings for this purpose. These range from specialised trainings to team building workshops.
To ensure that the implementation runs as smoothly as possible, I am happy to support you with intensive guidance and advice.
Use the contact form or simply give me a call.
Revenue Management is not just about pricing – it’s about offering the right price at the right time to the right customer. But who exactly is the right customer? This is where the concept of market segmentation becomes essential. Without a clear understanding of different customer groups, targeted Revenue Management is almost impossible.
Partner Offers on Booking.com are special rates that do not come directly from the hotel but appear on the platform through third-party suppliers or partner
