According to a recent study Cvent Planner Sourcing Report 2023, event customers expect a quick turnaround on RFPs: 36% want a response within 48 hours. This could make the difference between an event planner booking a venue or looking elsewhere.
Furthermore, cost (27%), location (24%) and date availability (21%) are the main factors influencing the decision in favour of a venue.
You can find the full report here.
The expansion of revenue management to MICE and the digital transformation in MICE are helping to meet these requirements.
Getting started – 5 first steps:
Analyse your current enquiry and contract process.
Identify the system breaks in the individual sub-processes, i.e. where is manual intervention required and why?
Define a target process for your enquiry and contract management.
Business drives IT – Which systems can support the process for your enquiry and contract management? Am I utilising all the possibilities of my S&C system?
Establish key figures that go beyond RevPAR & Co. and take into account the performance of the event space.
I would be happy to advise and support you with the implementation.
