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Artificial intelligence in revenue management
Artificial intelligence (AI) is playing an increasingly important role in the hotel industry. It offers many opportunities in the hotel industry to improve the guest

Change management in the digital transformation in the hotel
The hospitality industry is a constantly evolving sector that is continuously faced with change and exposed to constant transformation. Crises accelerate change. Adaptability and agility

Revenue Management Reloaded – 8 tips for a fresh start
“In March the farmer harnesses the horses. He prepares his fields and meadows. He ploughs the ground, he harrows and sows and stirs his hands

May it be a little more? The value of my hotel product
An empty room costs money. That is true, but what is the minimum revenue that an occupied room must generate in order to cover all

What is Revenue Management?
The origin of yield management is traced back to the deregulation of commercial air transport in the United States in the late 1970s. With segmented

Selfie for the soul – using artworks as a mirror for personal reflection at the turn of the year
A guest contribution by Michaela Jaritz A look in the mirror or a selfie – a natural (morning) ritual for many people. What do we
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